The Academy Award nominated Exit Through the Gift Shop was my pick for best film of 2010. It’s a film that I think is brilliant. I understand that not everyone agrees with me on that, but at the very least, the film is hilarious.
I’m not going to spend a lot of time explaining what the film is about, mostly because I think it’s just better seen. If you haven’t seen Exit Through the Gift Shop yet, you really have no excuse. It’s currently on Netflix Watch Instantly, and Hulu (until Feb 4th). So, go watch it and then come back and read the rest.
Ok, now that that’s settled, let’s continue.
I knew this film would make my top 10 immediately after I saw it, but it climbed its way to the top when I started thinking back about it and what an enjoyable experience it was. It was a film that stuck with me, a film that said a lot and said it in a unique way. I felt that the approach was not only incredibly smart but also incredibly funny. Just like Banksy’s art, ETTGS stirs a good mixture of emotions that contrast each other nicely. It’s also probably the film I talked about the most this year. It’s one of those films that is just fun to talk about with other people, there is so much great material throughout and it’s interesting to hear other views.
I don’t quite understand how someone could dislike this film, but I can understand if some people just don’t “get it.” You’ll have to excuse me if that sounds pompous. I’m not going to try to explain to you what level of a dream within a dream this was in, or what a “kick” is and how it works exactly. This isn’t that type of movie. Exit Through the Gift Shop wants you in on the joke. It may not spell it out for you exactly, but it does come pretty close. I mean the title of the film, after all, is Exit Through the Gift Shop. This is obviously a commentary on consumerism and not a straight forward documentary. It doesn’t need to be over-analyzed, just look at everything that Banksy lays out for you.
First off, one thing that needs to be made clear: Thierry Guetta is a made up character, he is NOT a real person. He later goes by “Mr. Brainwash.” Yes, “Mr. Brainwash.” The humor is all very tongue-in-cheek. There’s the scene where after Mr. Brainwash makes it big he starts putting up this iconic image of himself all over the streets. Similar to the iconic Obey image that Shepard Fairey uses. At one point Mr. Brainwash puts his image up over one of Shepard Fairey’s. The same one he originally filmed Fairey putting up! This is all symbolic, but also hilarious, because it’s all staged. This type of stuff happens constantly throughout the film. I’ll just list a few more examples of how it’s obvious that ETTGS is scripted:
- When we are first introduced to Thierry we are told that me made most of his money from selling used clothes to rich people and telling them it’s “vintage.” This is essentially what Thierry does at the end of the film when he sells his recycled art as Mr. Brainwash. Basic foreshadowing.
- When Thierry first proves himself to Banksy he is arrested at Disneyland and interrogated. Why is there no footage of this? Thierry said he did not delete the footage, yet we never see any of it. It’s obviously because this was made up to drive the story.
- The 1st cut of the film that Thierry puts together and ultimately leads to Banksy taking over the film is purposefully made to look bad. This was one of the funniest scenes. You could tell the cut was done by a skilled editor, but only made to look like it was amateurish.
- Mr. Brainwash’s art. It’s just so ludicrous. Like a hybrid of Warhol’ s commercial, pop art, and Banksy’s political, street art. It’s laughable at best, especially since Thierry isn’t even the one technically creating it.
- Thierry injuring his leg. No footage of this? Only stills? Um, yeah, I don’t think so. Obviously added to make the whole situation more outrageous.
- The last shot of the film. Mr. Brainwash tagging a wall with his name, and then ending with a bulldozer knocking it down. I think that’s just the final exclamation mark.
I could go on and on, this film is just riddled with stuff like this. Even the quote that Mr. Brainwash uses from Banksy to advertise his exhibit is ridiculous. Banksy blatantly says that Mr. Brainwash’s art is trash, but somehow Mr. Brainwash is still able to use that to his advantage. Then there is also the moment toward the end of the film where Banksy says how he once thought everyone should create art, but not so much anymore. I was just cracking up throughout the whole film, I think most people that really liked this film were doing the same. ETTGS is not a film that needs to be over-analyzed even though it has a lot to say. Sure, it’s sad where the art world has gone, but sometimes all you can do is shake your head in disbelief and laugh.
I had a friend that saw this film and said it depressed him. Once I told him it was all a joke and was meant to be laughed at, he reconsidered his take on it. If I watched this as a documentary I guess I would be bummed out too, but if anything, ETTGS is a comedy. Only about the first 30 minutes of this film is a documentary on the street art scene, the rest is farce.
So, that said, if you saw ETTGS and you weren’t really a fan, I would encourage you to give it a second chance. Watch it as the big prank that it is. It’s always easier to laugh when you’re in on the prank and not part of it.




