Is it better to be appreciated in your own time, or later discovered for your unacknowledged brilliance? This is something I can’t help but question in the film box office as of late. I was driven to examine this very question after a recent screening of the film “Scott Pilgrim vs. the World”.

“Pilgrim” felt like the film people had been wanting for quite some time, and yet when finally released it underperformed; why? When a film has a poor box office gross it could always be a number of things. Sometimes it could be timing, competition, or, in some cases, a scandal involving the film’s cast or crew. The reason why I find this subject so alarming is it feels that lately the films I enjoy the most are the ones that take the mass audience a long time to appreciate.

Now granted this isn’t always the case, but I analyzed every movie I have seen this year and besides two (“Inception” and “Shutter Island”) these films were largely ignored by the public. It started early this year in April when I saw “Kick-Ass” and “Macgruber” at both festival and theater screenings, then later continued when I looked back at other films I enjoyed but no one else saw.

The strangest thing, and definitely the most annoying, was the ignorance of the people who hadn’t seen these movies to begin with. The biggest complaint I heard from people who DIDN’T see “Kick-Ass” was that they said they don’t like superhero movies. While this is a valid complaint when it comes to a film like this, if they had actually watched it they would see the film addressed this very issue.

Normally I would chalk this up to mere ignorance, but there seems to be a growing epidemic of film preconceptions. This happened just a month later with “Macgruber” where people simply just wrote the film off entirely even when it had some surprisingly good reviews.

To put my own movie preconceptions to the test I screened two films against my will. My roommate’s girlfriend had previously recommended two films to me and I scoffed at both. She told me to give them a chance because I was being too cynical and I replied with just more cynicism. To make amends, I told her I would watch the two films with her and give my honest opinion. What were these two films you ask? “The Ugly Truth” and “The Last Song”, yes I know, bad, right? I swallowed my pride with a big, nervous gulp and went where few men have boldly gone before.

When it came to “The Ugly Truth”, I knew the film would be bad by both my standards and that of the general public. Katherine Heigle is a “1-note actress”, she has only proven herself in one role (“Knocked Up”) and has simply replayed that same sassy yet slightly annoying character in different shades since. I also knew by the bad acting and atrocious dialogue in the trailer that I had a pretty good idea of how the film would play out. So what happened after I was done viewing the film? Was I surprised? No, of course not! Because, SPOILER ALERT, the two characters who “hate” each other by the end fall in love just as I predicted and yes Heigle’s shades of Grey acting were all the same. The sad part about this is, I fell asleep halfway through the film because I knew this very thing would happen, so I had to wake up and endure the finale.

By the time I finished “The Ugly Truth” I simply did not have it in me to finish the “The Last Song”. I watched the first half of the film and after realizing the similarities between the two, I knew I would not be fooled twice in one night. So while I gave the films that I had preconceptions about a chance, I’m sure you are asking, what did I learn?

Well to be honest, not a whole hell of a lot, sadly. What I did scrape by with however, was this; when you decide whether or not you want to see a movie, do your research. Now I know that sounds like work but it’s really not. The reason why I knew “Knight and Day” would be an enjoyable film was because both the director (James Mangold -  “Walk the Line” “3:10 to Yuma”) and it’s star (Tom Cruise) have proven track records. The reason why the film failed at the box office however was simply because people are unwilling to forgive Mr. Cruise for his past transgression in the tabloids.

So stop basing your opinion of a movie on a trailer or a man’s religion, but maybe see what the film is about and who the writer or director was instead. To compare, the films the director of “The Ugly Truth”  had made previously were “Legally Blonde” and “Monster-in-Law”, yeah ’nuff said. It’s not too hard to detect the bad films of the world out there, but occasionally you can be fooled. Although when it comes to bad movies I’d much rather watch “Dinner for Schmucks” again instead of watching Miley Cyrus try to act.

Sterling Cooper. If you have no idea what that name means or signifies, than I’ve already lost you. However, if you do know what Sterling Cooper means than you can understand why it makes “Mad Men” the OBSESSION OF THE WEEK.

For most people I know, “Mad Men” is a show that takes a little while to not only understand but to also love. Yet once you do get the premise and genius of the show, you’re completely hooked. As soon as you hear the short but sweet symphony begin the title sequence, you know what it means; it’s Draper time. Draper being the main character behind the show, Donald Draper to be exact. Don Draper works at Sterling Cooper, an advertising agency in the 1960′s, hooked yet? Yeah, neither were most people.

Though the more you watch the more you realize not only the significance of advertising in the 1960′s but also how you’ve been transported into a whole other world that you’ve never before witnessed. Granted, it’s probably because most of the show’s fans weren’t alive when it’s many historic events occurred. Whether they are representing a Bra company that asks “are you a Jackie or a Marilyn” or showing the beginnings of racial stereotypes in advertisements. “Mad Men” is a show that interests both history buffs and culture aficionados alike.

That’s not to say the show doesn’t offer many other eye popping interests as well. With a fantastic premise the show boasts a beautiful cinematic look all its own while still being faithful to the time period. “Mad Men” also has a fantastic cast of mostly relative unknowns and a writing staff that previously worked on “The Sopranos”. If that’s not enough to make you watch I’m not sure I can better convince you.

What else makes the show so addicting is the lifestyle it presents, when watching an episode your tempted to make yourself an “old fashioned” just to feel like you’re in that world. With sharp dialogue, amazing costumes, and set decoration, it’s very easy to get wrapped up in this place that time may have forgotten.

Don’t miss out on this engrossing and masterfully made program. It’s worth every drop.

Mad Men airs Sundays at 7:00 ET 10:00 PST on AMC